Jimmy Choo built Urban Hero Cologne, a spicy woody Eau De Parfum, around city bred confidence, black pepper and finger lime arriving sharp and immediately spiced from the very first opening spray. Palisander rosewood and vetiver widen that sharpness into calm, woody middle territory that keeps the whole composition feeling grounded rather than aggressive as it continues to develop further. Leather and ambergris ground the entire dry down in a warm, resinous depth that gives the fragrance real staying power through an entire long evening. It suits formal occasions and evening wear especially well, confident rather than loud about its own presence and personality. The confident, urban name earns its place across every stage of this particular composition each night.